Make any customer loyal with these 2 effective tips
December 02, 2017
You are willing to do business but you still can’t make it. I bet that it has something to do with questions like these: “Where do I find customers? How to make any customer loyal? Which product or service should I sell? The market is it new, growing, saturated or declining? Where and how do I get funding? How many are my competitors? (Read this post below to know how to challenge your competitors).
Not finding solutions to your questions or problems may stop you from starting to do business. As a result, you will still wait and won’t finally have that feeling of saying ‘Oh yeah, I made it”.
It is up to you to decide whether to do business or not. You just have to remember that business is about selling something to someone. That is easy to say but difficult to do.
The day you will say “Oh yeah, I made it”, that means that you are doing at least one of these 3 types of business: Business to Consumer (B2C), Business to Business (B2B) or Consumer to Consumer (C2C).
Whether it is B2C, B2B or C2C, you should know that finding someone to buy what you are selling isn’t easy at all. It requires you to work hard to make your offer unique or continuously promote it if your offer isn’t different from what the competition is doing.
Let’s say that your hard work is paying. So, anyone who buys what you are selling becomes your customer. Being aware of how much effort you put in to get each of your customers, all you wish is not to lose them at all. So you will start looking for solutions that will help you make your customers loyal. You may be asking yourself this question:
How to make any customer loyal?
You can’t give an answer just like that. As you probably know, the criteria of decision making to buy are different from one customer to another. A customer decides to buy what you are selling because he likes it and share the same values or it is the best solution of his problem. That is undoubtedly what makes any customer loyal.
If you are still following, you are surely trying to figure out:
- How to make any customer like your product and identify himself in it?
- How to let any customer know that you will keep offering the best solutions of his problems.
Here are 2 effective tips that will answer your questions:
Adapt your communication and try to talk like your customer
Communication makes customer loyalty easier to handle even though there are plenty other ways to make customers loyal. The reason is very simple. You always end up communicating directly or indirect with your customers. It can be face-to-face or virtually. The communication can also be done through the packaging, the price, rewards, feedback, discounts, complaints, the service or the product itself.
The only thing you have to do is to adapt your communication so that any customer knows that you care about him. To make it happen, try to talk like your customer. I mean, you should try to use the words or sentences that he will recognize and understand. You should also know the way he expresses, the way he behaves, what he is interested in, what are his values and so on.
So adapt your communication and try to talk to your customer in a way that he realizes that you know him very well. He won’t resist from being loyal. That’s what makes this tip so effective and that’s where the second effective tip comes in.
Know the culture of your customer and try not to forget it
Who wouldn’t be happy when you go to him and start talking to him about his country by using his language? Who wouldn’t be happy when you show him that you take his values into account and that you share them in case they are the same with yours? Why wouldn’t your client be happy when he finds out that you make his life easy by offering him the best solutions based on his purchasing behaviors?
As you can notice, these 3 questions are about symbols, values and rituals. In another word, it is about culture. In terms of building a long term relationship, it helps a lot when you know and respect the culture of your customer during your interactions with him.
Is it easy or difficult for you to make your customers loyal? Your contribution by sharing your story will be appreciated.
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J'aime créer du lien et apprendre de façon continue. I like connecting with people and learning continuously.