How do I challenge my competitors? Here is one simple advice!
As an owner of a small business in which there is one or many people, you are familiar with these words: market, product, service, customers, competitors, sellers and so on. Among these words, there is one you may be afraid of. You can be afraid even by only pronouncing it. You try all your best to avoid it but in fact you can’t. If you are still reading, you already know what I am talking about. I am talking about the word “competitors”.
You surely agree with me to say that it is difficult to avoid competitors. They are around and will almost always be around your business. In this situation, you can at least try to challenge them in such a way that your business keeps growing. If I were you, I will not stop looking for the best answer of “how do I challenge my competitors?”
You may think of having a close eye on your competitors by trying to know from time to time whether they are behind or at the same level with you mainly if they are doing the same thing you do. That’s not what you should be doing because you will be tired of always comparing what they are doing with your products or services. I understand that you don’t want to have them at all or you want them to be behind if you have no other choice.
But what you are missing is that there will come a day you will realize that your competitors are not behind and they are not at your level. In fact, they are way in front and that you are the one who is left behind. So will you change that strategy of keeping a close eye on them and have a focus on something else or not? If you really want to stay in market, you would change that strategy and try to find like me, the best answer of this same question:
How do I challenge my competitors?
In order to answer to this question, always remember that even if you are the first in a new market because you created it, you will end up having competitors. It is just a matter of time. Read this post to find out more about what happened when SLACK got its new competitor MICROSOFT.
People usually like competition and if they see that you are doing something that is working, they will tell to themselves: “If this guy can make it why not me?” That’s holds a truth mainly if there is a lot to gain by doing the same thing you are doing.
Now that you know, you will almost always have competitors, there is a simple advice that will help you challenge them and at the same time make sure that your business is growing. Here is it:
Stay focused on your business and keep moving forward step after step
This advice is simple but implementing is not as easy as you can think. Nowadays, many people can’t simply stay focused. The mean reason is this:
They try to do many things at the same time.
The best example is that you are likely to be one of those who clicked on the above link and went through it instead of finishing this post. If you didn’t do it this time, you surely did it when reading another post.
When it comes to business, you may go that way by doing many things at the same time. It means that you work hard on creating a product or a service after spending a lot of time in learning and doing research. The product launch comes next when finally everything is ready. You try to be in charge of it too. Then you make sure that the promotion or marketing is doing well. It will be great if you succeed in handling all of these activities. But do you think that you are going to have the best results for each of these activities?
But way a minute! How about competitors, customers, clients, providers and so on? Are you the one who is also going to be in charge of all those people?
As you can see, it is really not easy for some people to stay focused. For you not to be one of them and successfully challenge your competitors, you should try to follow these steps:
1. Make sure that you are doing what you really like even if you know nothing about it
2. It should be a passion for you so that you always have fun in doing it
3. Have an idea of all the activities related to what you are doing
4. Know the Pareto principle or the 80/20 rule and implement it. Number 5 is an example.
5. Identify and choose to do 20% of the activities that bring 80% of the results
6. Learn how to be the best in doing these activities
7. Don’t think about the time, effort or competitors
8. Just think about one thing: “Am I going forward day after day?”
9. Accept to make mistakes but avoid making the same mistakes again and again
10. Don’t start to be comfortable mainly when your work is getting good results
By following these steps, you may not beat your competitors but you will challenge them because they will realize that you definitively master what you are doing. Your results will prove that you keep moving forward step after step. And some of their clients or customers will come to buy your products because you know why to treat a client well, as written in this post:
And the interesting part of it is that, your competitors will start worrying about you and they will start having a close eye on you. Do you remember? We already talked about that strategy.
Here is your turn: Do you have a strategy that allows you to challenge your competitors? Thank you for sharing your story on this topic.
J'aime créer du lien et apprendre de façon continue. I like connecting with people and learning continuously.