If you have a blog you need an audience to read your content and if you have a product, you need a client to buy it. So why wouldn't you take care of your audience or your client? You probably already know that content is KING. You can read this to know more about the origin of this expression:

“Content is King”- Bill Gates, 1996 – Silkstream.

That’s why everyone tries to write a great content or tries to have the best product on the market.
If you are a blogger, you know how much effort you should put into creating content. That may not be the same effort that other bloggers put into creating their contents but an effort is still needed. The bottom line is that it isn’t easy at all.

It is definitely another story when it comes to talking about creating a great content. You should go far beyond a normal or classic way of working. You should be creative and think out of the box. By doing so, you end up writing something no one can find out there and everyone will enjoy reading it. Anybody who reads your great content will usually come back to check for another great one.

That same fact can apply if you have a product. You will try to have the best one mainly if the competitors have the same product. You will not have a choice instead of working hard.

Now that you realize that writing a great content or having the best product really matters, is that enough to convince your audience or client to make the further step and buy from you? If the content is qualified as KING, how do you qualify your audience or client?

To answer these questions, further steps are of course needed to convince your audience or client to buy from you. And you will probably not qualify your audience or client as a KING but you should treat him like a KING. Here is why?

When you have a business, you need to keep it running. Whether it is a product or a service, you will end up selling it. And guess what? Anyone who buys it becomes your client. You will be very happy of having that first client. Next, you try to look for the second one, the third one and so on. It is the same case when you create content. You will focus on your targeted audience that reads your content.

That’s where treating your client or your audience like a KING comes in. What you have to do is to know exactly what he wants. Your product or content should meet his expectations. He has to feel that what you are offering is really done for him. You should try not to upset him if you really want him to hand over money to you as soon as you have something for him.

To put it in another way, you should consider your client or audience as a KING because your content is KING. That makes it easy for him to like your product and take that further step to purchase it.
As an example, the well-known blogger Ryan Biddulph who is an inspiration for many other bloggers does it already. He takes his time to answer every single comment on his blog. It is easy to notice the happiness of his audience through these comments.

That is one more reason. People say what they think about your product after using it. They can say good or bad things about it. In this post is an example of what a client may say if the product is not of a good quality:

Where do all products we buy actually come from?

You better do all your best to offer something original because when your client or audience is happy he shares and recommends your product with people he knows. And those people will do the same. As a result, you won’t even need to waste your time on marketing or promoting your product.

That is where things get very interesting. When you know what people are saying, you should take that into account and adapt your product to meet their needs and expectations. You will find out where you did wrong and solve it as quick as possible. Little by little, you will learn from your mistakes and you will avoid not repeating those same mistakes in the future.

Even if your audience or your client likes your product but is not willing to buy it, you still can ask what is holding them from buying it. Then, you decide if it is worth changing something or start from the beginning. You can also choose to ignore what they are saying if you believe that sooner or later they will purchase it. In this case, you will have to prove it to them. No matter the decision you take, you will always learn something by having an active interaction between you and your audience or your client.

To sum up, for your business to keep growing, you need to build a long-term relationship with your targeted audience or your client and treat him like a KING. Never forget that he is the one who buys your product, he talks about your product and you can really learn a lot from what he says about it.

Here is your turn! If the content is KING, how do you qualify your audience or client? Do you already consider your targeted audience or your client like a KING or haven’t you started yet? Don’t hesitate to share what you think about this topic.